Pamela Willoughby is a curator and art advisor with 20 years experience in NYC and the East End, supporting the needs of her clients’ collections -visions. She is on the Arts Committee Board at the esteemed Longhouse Reserve in East Hampton NY.
Her goal is to focus on established, as well as emerging
artists, the ones that have caught her eye, and on their way up.

Excerpt from East Hampton Star, written by Mark Segul:
”Ms. Willoughby's life for the past two decades has centered on art and artists. She organized the art auction for Project Most's Eileen's Auction benefit in 2016, and, in June 2019, she was a developmental director and curator of the Planned Parenthood Benefit Exhibition and Gala held at
Guild Hall. Among the 50 artists were April Gornik, Michael Halsband,
Mary Heilmann, Pat Place, Nathan Slate Joseph, Bert Stern, and Kenny Scharf. 
"I work with people I have a deep and long connection with," she said.
"I understand their work because I understand their story of life. It's very important to me to curate in places that I feel a deep empathy with.
”One such is East Hampton's LongHouse Reserve, in which the past seven years she has provided artworks for the summer benefit auctions. "Their gardens, the lifework of Jack Lenor Larsen . . . To be a part of that is incredible to me." Pamela was asked to join Longhouse’s arts committee board last year and is now happily ensconced.

As another point of view: In 2020, during Covid, she organized
"3 Day Weekend," the first show at the Fireplace Project after the onset of the pandemic. The exhibition drew several hundred visitors each day to see work by Don Christensen, Mary Heilmann, Saskia Friedrich, Sabra Moon, Warren Neidich, Lucy de Kooning Villeneuve, Maynard Monrow, Victoria de Lesseps, Noel de Lesseps among others.
A reading by the poet Max Blagg filled the venue…”

After a successful year at her Southold gallery, WILLOUGHBY, she is back home in East Hampton, concentrating on some very exciting projects at Longhouse Reserve.